Case Study: TP-Link boosts TikTok reach and sales with Crowdcreate

TP-Link generates 1.3M views with Crowdcreate

TP-Link, a prominent name in the tech industry, faced the challenge of generating exposure on TikTok and driving sales for its new Deco XE75 Pro router and Tapo ColorPro camera. Their goal was to tap into the US market by collaborating with influencers to meet specific cost-per-view targets and increase visibility. To address this, they partnered with the vendor Crowdcreate for its TikTok marketing services.

Crowdcreate implemented a strategic influencer campaign by meticulously vetting and selecting creators in the smart home tech space. They negotiated competitive prices, developed organic content strategies, and integrated seamless links to TikTok Shop and Amazon for purchases. This solution delivered an estimated 1.3 million views and over 500 engagements, successfully enhancing TP-Link's visibility and sales in the US market.

TP-Link