Case Study: KuCoin achieves wider engagement for KuCoin Wealth with Crowdcreate Twitter marketing

KuCoin reaches 684K audience and 200K views with Crowdcreate

KuCoin, a leading cryptocurrency exchange, faced the challenge of launching its new KuCoin Wealth platform. They needed to educate the market on its purpose and benefits while simultaneously attracting new users in a cost-effective way. To address this, they partnered with the vendor Crowdcreate for strategy and Twitter marketing services.

Crowdcreate implemented a solution that leveraged micro-influencers on Twitter to create engaging, educational content about the KuCoin Wealth ecosystem. This strategy yielded significant results, generating an estimated 200,000 views on Twitter threads and reaching a total audience of 684,000. The campaign drove approximately 800 engagements, successfully increasing awareness and interest in the new platform.

KuCoin