Case Study: Northwest Food Processors Association achieves higher attendee engagement and event efficiency with CrowdCompass by Cvent

Northwest Food Processors Association - Customer Case Study

Northwest Food Processors Association, a trade group for food and beverage manufacturers in the Northwest U.S., needed to move beyond paper-based registration and a failed mobile app to improve event operations and attendee experience. The organization’s annual expo is a major revenue driver, and it wanted a more reliable event technology solution to support its conferences, seminars, and workshops. CrowdCompass by Cvent was brought in as part of a broader shift to cloud-based event technology.

CrowdCompass helped NWFPA deliver a smoother, more professional event with mobile engagement, real-time updates, networking access, and integrated onsite tools like check-in and badge printing. The results included stronger attendee and exhibitor satisfaction, more than 26,000 in-app ad impressions, $5,700 in purchases processed in two hours, and over $42,000 in labor cost savings at the annual expo. With CrowdCompass, NWFPA improved efficiency, boosted engagement, and strengthened its event-driven revenue.

Northwest Food Processors Association

David McGiverin

President