Case Study: Northstar Travel Media achieves higher attendee engagement and easier multi-event management with CrowdCompass

Northstar Travel Media - Customer Case study

Northstar Travel Media, through its Northstar Meetings Group division, needed a better mobile event app that would let attendees access all of its events in one place and keep event information easy to update. After previously using another provider, the company switched to CrowdCompass in 2013 to support its growing event-app needs and improve attendee engagement.

CrowdCompass delivered a multi-event app that made it easier for Northstar Travel Media to manage multiple events, promote other offerings, and send timely updates. The results included a 65% average app adoption rate across events, more than 4,000 in-app banner views for one recent event, and push notifications that informed 80% of attendees within 10 minutes, saving staff time and improving communication.

Northstar Travel Media

Angela Cox

Group Director, Meetings & Events