Case Study: Calix boosts app adoption and saves $14,000 with CrowdCompass

How Calix increased app adoption by 300%, app engagement by 100%, and saved over $14,000 in printing costs

Calix, a leader in subscriber-driven intelligent access, needed a more reliable mobile event app after its previous provider caused connectivity problems, inaccessible agendas, and missed push notifications at its global events. Calix turned to CrowdCompass to support its annual user group conference and other events, aiming to improve attendee engagement and replace costly printed materials.

CrowdCompass helped Calix launch a stronger pre-event promotion plan, use app features like live Q&A, surveys, gamification, and push notifications, and integrate event data to reduce manual work. As a result, Calix boosted app adoption by 300%, increased engagement by 100% year over year, and saved over $14,000 in printing costs plus $4,000 in shipping fees.

Calix

Allison Brausen

Senior Manager, Digital Campaigns and Events