Case Study: Large Pharmaceutical Company boosts event engagement with CrowdComms gamification

Using Gamification to Boost Engagement

Large Pharmaceutical Company used Crowdcomms at a recent three-day conference in Madrid and needed a way to increase attendee engagement and networking through its event app. The event included a large audience and relied on participation across the venue, with games offered as an optional way to involve delegates.

Crowdcomms built gamification into the event app with 250 challenges, including profile completion rewards, hidden sticker codes, daily bronze, silver, and gold questions, and social wall codes. Attendees also earned points for actions such as sharing a room, and the winner finished with around 36,500 points.