Case Study: The Loan Market Association boosts event engagement and sustainability with CrowdComms

The Loan Market Association boosts app adoption to 72% and plants 206 trees with Crowdcomms

The Loan Market Association (LMA) faced challenges with low digital engagement and inefficient processes for its flagship Sustainable Finance Conference. Their previous event platform was costly and lacked user-friendly tools, leading to poor app adoption rates and obstacles with networking and manual check-ins. LMA partnered with CrowdComms to implement its mobile event app and on-site badging kiosks to modernize the attendee experience.

CrowdComms provided a cost-effective solution featuring app-based networking to replace physical business cards and a gamification system linked to a tree-planting initiative with Tree Nation. This approach significantly boosted engagement, achieving a 72% event app adoption rate. The solution streamlined check-ins and had a measurable sustainability impact, resulting in 206 trees planted. LMA hailed the event a success and plans to continue using CrowdComms for future flagship events.

The Loan Market Association (lma)