Case Study: Make-A-Wish UK creates magical, personalised event experiences with CrowdComms

A Crowdcomms Case Study

Make-A-Wish UK delivers a 100% NPS event experience with CrowdComms

Make-A-Wish UK, a children's charity, partnered with Crowdcomms to tackle the challenge of managing a large, emotional multi-day event for hundreds of families. They needed more than a standard event app; they required a highly customizable and accessible digital platform to provide seamless navigation, personalized schedules, and real-time communication for nearly 1,000 attendees.

Crowdcomms delivered a tailored mobile event app, the "My Wish App," featuring personalized agendas, QR code check-ins, live attendee tracking, and push notifications. This solution allowed for on-the-fly adjustments and ensured an inclusive, intuitive experience. The partnership helped Make-A-Wish UK achieve a perfect 100% Net Promoter Score from attending families, marking the event as a memorable success.


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