Case Study: National School Choice Week achieves stable, high-performance search and zero downtime with Crowd Favorite

National School Choice Week boosts site traffic 6000% with Crowd Favorite

National School Choice Week (NSCW), an organization empowering families to explore K-12 education options, faced significant challenges with their unstable and slow website, which crashed during their annual event. With a massive dataset of 132,000 schools and a one-person technical team, they engaged vendor Crowd Favorite to build a reliable digital foundation capable of handling massive traffic spikes.

Crowd Favorite re-architected the platform's data structure and search experience to eliminate heavy nationwide queries, enabling instant results. The solution delivered exceptional performance during NSCW 2024, with a 2400% increase in site views and zero downtime despite a 6000% traffic increase. The vendor also streamlined data management for the small internal team and improved overall platform quality.

National School Choice Week (nscw)