Case Study: Insperity achieves 83% higher organic traffic with Crowd Favorite’s WordPress migration

Insperity boosts organic traffic 83% with Crowd Favorite

Insperity, a leading HR solutions provider, was constrained by a costly and inflexible Sitecore platform that prevented its marketing team from publishing content with agility and effectively generating leads. To overcome this growth barrier, they partnered with Crowd Favorite for a migration to a modern WordPress ecosystem.

Crowd Favorite engineered a complex migration of over 1,000 content types and built a sophisticated progressive profiling system for personalized, gated content. This solution delivered a 26% increase in organic leads and an 83% boost in organic traffic, transforming the website into a powerful, self-sufficient engine for growth.

Insperity