Case Study: Campbell Soup Company achieves faster, lower-cost campaign launches with Crowd Favorite

Campbell Soup Company cuts website launch costs by 81% with Crowd Favorite

Campbell Soup Company sought to engage its youngest consumers by creating interactive children's games for its Goldfish Crackers brand, but needed a secure and creative digital platform to do so. They partnered with vendor Crowd Favorite to build a custom WordPress website that would serve as this new digital playground.

Crowd Favorite implemented a customized WordPress solution that was both secure and scalable, enabling the successful launch of seven interactive games. This resulted in an 81% savings on website launch costs and a 33% reduction in workflow complexity for the marketing team, allowing Campbell Soup Company to efficiently expand the digital experience on their own in the future.

Campbell Soup Company