Case Study: UEFA Champions League engages fans with Crowd Connected’s Colocator platform

UEFA Champions League Final sends 50+ targeted messages with Crowd Connected

The UEFA Champions League, Europe's premier club soccer final, faced the challenge of monitoring and engaging with over 170,000 travelling fans in an unfamiliar city amidst heightened security concerns. Crowd Connected's Colocator platform was deployed to provide real-time situational awareness and targeted communication with supporters.

Crowd Connected's solution provided real-time visualization of crowd movement via heatmaps and dashboards, enabling the analysis of travel patterns. Their technology also powered a geo-targeted messaging campaign that delivered over 50 multilingual push notifications to segmented fan groups. This allowed organizers to influence crowd behavior, spread demand throughout the city, and gather hard evidence for post-event analytics.

UEFA Champions League