Case Study: UEFA Champions League enhances fan engagement and crowd insight with Crowd Connected

UEFA Champions League - Customer Case Study

UEFA Champions League, working with Crowd Connected, faced the challenge of engaging and managing the movement of more than 170,000 travelling Real Madrid and Juventus fans at the 2017 final in Cardiff. The event took place in an unfamiliar city under heightened security concerns, and organizers needed a way to keep supporters informed, understand crowd movement in real time, and encourage fans to explore more of Cardiff.

Crowd Connected’s Colocator platform and SDK were embedded into SDG’s event mobility app to deliver real-time location intelligence, geo-targeted messaging, and post-event analytics. Crowd Connected enabled live heatmaps and dashboards, targeted multilingual push notifications to segmented fan groups, and analysis of travel behavior and message effectiveness, giving organizers a single source of truth for fan movement and engagement.

UEFA Champions League