Case Study: Report It achieves hyper-targeted anonymous notifications with Crowd Connected

Report It launches hyper-targeted mass notifications with Crowd Connected

The customer, Report It, a leading US community engagement platform, needed to enhance its mobile app with next-generation geofencing to send hyper-targeted, anonymous safety notifications. Their challenge was to avoid spamming users by only contacting those who were in a specific location during a certain time period, requiring sophisticated audience segmentation based on complex location history. They turned to vendor Crowd Connected and its Colocator platform to meet this need.

Crowd Connected implemented its Colocator platform, which provided robust background location tracking and a cloud-based data store for granular reporting. This solution enabled Report It to build complex audience segments based on precise geo-behavior and send targeted push notifications via its own dashboard. The results gave all of Report It's licensees access to superior geo-targeting, allowing for a new level of alert communication and setting the stage for future AI capabilities.

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