Case Study: Informa Markets achieves blue dot navigation, footfall analytics, and targeted engagement with Crowd Connected

Informa Markets powers WHX Dubai with Crowd Connected, driving 81% more app users and 70,000+ targeted notifications

Informa Markets, the organizer of the world's largest healthcare event WHX Dubai 2026, faced significant challenges when moving to a new dual-venue format. With no prior visitor movement data and over 235,000 attendees, they needed to provide indoor navigation, capture footfall analytics, and manage peak crowd flows. They partnered with vendor Crowd Connected to implement its indoor positioning technology.

Crowd Connected deployed Bluetooth beacons to enable blue dot navigation and location-based messaging within the event's mobile app. The solution processed nearly 300 million data points, providing comprehensive analytics. Results included an 81% year-on-year increase in app adoption, with 50% of users engaging with the map. Over 70,000 targeted notifications were sent, and the footfall data provided invaluable insights for exhibitor sales and future floor planning, including a 25% reduction in entry wait times.

Informa Markets