Case Study: Informa Connect achieves seamless attendee tracking for 3,500+ delegates with Crowd Connected

Informa Connect tracks 3,500 delegates with Crowd Connected

Informa Connect, a major life sciences event organizer, faced a significant challenge at its high-profile Biotech Week Boston conference. With over 3,500 delegates and 22 concurrent sessions, the incumbent badge scanning solution was marring the delegate experience and failing to deliver the accurate, large-scale attendance tracking that was business-critical for sponsors. Seeking a transformational change, Informa Connect turned to Crowd Connected and its Wirepas Mesh-based smart tag attendee tracking solution.

Crowd Connected implemented a system where delegates received a smart tag on their lanyard, which was paired with their badge at registration. A mesh network of beacons monitored session attendance automatically, eliminating the need for entry or exit scanning. The results were highly successful: 3,500 delegates were tagged with no additional wait time, 53,000 data points were delivered with 100% reliability across all sessions, and an estimated 300 staff hours were saved. Crowd Connected's solution also improved the delegate experience and provided more valuable data to sponsors.

Informa Connect