Case Study: Goodwood enhances visitor experience and footfall analytics with Crowd Connected’s Colocator

Goodwood boosts visitor engagement by 16% with Crowd Connected

Goodwood, host of the major Festival of Speed motorsport event, faced the challenge of managing the real-time visitor experience for tens of thousands of attendees. Their goals were to enhance communications, reduce congestion, improve safety, and measure footfall and dwell times to optimize the event layout and commercial partnerships. To meet this need, they worked with vendor Crowd Connected and implemented its Colocator location tracking technology.

Crowd Connected's Colocator was embedded within Goodwood's new event app, providing real-time crowd movement monitoring via heatmaps and dashboards. The solution enabled targeted push notifications, which achieved a measurable impact such as a 16% uplift in attendance for a specific promotion. Post-event, Colocator's footfall analytics provided detailed visitor metrics for nearly 80 sponsor locations, enhancing reporting for commercial partners and delivering a richer understanding of visitor behavior.

Goodwood