Case Study: Festival Republic boosts festival app engagement with Crowd Connected

Festival Republic boosts artist attendance 7x with Crowd Connected

Festival Republic, the promoter of the Latitude festival, faced the challenge of enhancing both sponsor engagement and attendee experience through targeted in-app messaging. They needed to deliver relevant, high-impact push notifications without deploying costly site-wide hardware infrastructure like beacons. To meet this need, they partnered with Crowd Connected and its Colocator software.

Crowd Connected's solution integrated its Colocator SDK into the official festival app, enabling real-time, geo-behavioral audience segmentation for highly targeted communications. This approach allowed messages to be curated based on a user's location and activity history. The results were significant, with the best-targeted messages showing a 7x uplift; recipients were seven times more likely to attend a recommended artist. For the most effective messages, 28% of recipients saw the act as a direct result.

Festival Republic