Case Study: Farnborough International Air Show enhances visitor experience with Crowd Connected

Farnborough International Air Show enhances real-time visitor tracking across a 100,000m² site with Crowd Connected

Farnborough International Airshow, a large biennial aerospace event, faced challenges in enhancing the visitor experience due to its massive scale and complex layout. The organizers needed to guide attendees more effectively, drive footfall to specific locations, and measure crowd movement to gain insights for operational and future planning decisions. To meet this need, they integrated Crowd Connected's Colocator location tracking technology into their new official mobile app.

The solution from Crowd Connected provided real-time monitoring of visitor movement via a web console with heatmaps and dashboards, requiring no additional hardware. This enabled the FIA team to send precisely targeted push notifications to guide attendees and improve their experience. The technology also delivered valuable footfall metrics, offering insights into crowd densities, dwell times, and transport conditions, which helped organizers make data-driven decisions during and after the event.

Farnborough International Air Show