Case Study: Bett Show achieves real-time visitor analytics and attendee engagement with Crowd Connected

Bett Show delivers 8,000 targeted messages with Crowd Connected

The Bett Show, a major education technology event organized by ITE Group, faced challenges in reliably tracking visitor movement across its large exhibition space and engaging attendees with targeted messages without incurring the high cost of a sensor-based solution. They partnered with vendor Crowd Connected and utilized its Colocator platform to address these needs by leveraging their existing event mobile app.

Crowd Connected's Colocator solution provided accurate footfall analytics and enabled targeted engagement through push notifications. The implementation delivered enhanced behavioral data, including heat maps and dwell times, and allowed the team to send nearly 8,000 targeted messages. This helped Bett personalize the visitor experience and demonstrate the positive impact of messaging on foot traffic, ultimately contributing to the event's success.

Bett Show