Case Study: Bett Show achieves seamless visitor wayfinding with Crowd Connected QR code navigation

Bett Show boosts wayfinding with Crowd Connected, generating 16,300+ floorplan views

The Bett Show, a large exhibition event, faced significant challenges with visitor navigation across its vast 100,000m² footprint at London's ExCeL. This led to attendee frustration, missed meetings, and a negative impact on overall experience and exhibitor value. To solve this without a dedicated mobile app, the event organizers partnered with vendor Crowd Connected to implement a QR code wayfinding solution.

Crowd Connected deployed an interactive digital floorplan accessible by scanning strategically placed QR codes. This solution provided immediate, self-service navigation to over 40,000 attendees. The results were highly positive, generating over 16,300 map views and significantly enhancing the visitor experience by saving time and reducing confusion, as praised in direct attendee feedback.

Bett Show