Case Study: Timberland boosts awareness and brand searches with Croud

Timberland lifts awareness 7pp with Croud

Timberland was facing declining brand searches and awareness in its EMEA markets. The brand partnered with Croud to develop a bold, transformative media strategy to reignite its iconic status.

Croud implemented a disrupt-and-sustain media strategy, radically refocusing investment on high-revenue markets. The solution began with high-impact OOH, murals, and flyposting in cultural hubs like London and Milan, followed by always-on digital and social activations to embed the brand in everyday culture. This media-first approach by Croud delivered a +7 percentage point lift in aided awareness, a 51% year-on-year increase in brand searches, and triple-digit sales growth.

Timberland