Case Study: Thorne grows AI search visibility and organic revenue with Croud

Thorne grows organic revenue 30% with Croud

Thorne, a leading health and wellness brand, sought to reach its audience through new search behaviors beyond traditional methods. Their challenge was to become a trusted source for answers on nutritional supplements within the evolving search landscape. The vendor, Croud, addressed this by leveraging its BrandCI and SEOCI tools to identify key areas for improving visibility and commercial return.

Croud implemented a strategy focused on growing AI search visibility, accelerating content output, demonstrating expertise, and enhancing the website's technical capabilities. This shifted Thorne's approach from keyword-first to intent and entity-led prioritization. As a result, Croud delivered a 30% year-over-year increase in organic revenue, surpassed the revenue target by 22%, and achieved a 66% LLM mention rate, successfully establishing Thorne as a definitive source in its space.

Thorne