Case Study: MPB achieves 35% higher ROAS with Croud’s first-party data optimization

MPB increases ROAS by 35% with Croud

MPB, a platform for buying and selling used photo and video equipment, partnered with the vendor Croud. Their challenge was that paid search campaigns treated all conversions equally, failing to prioritize acquiring higher-value customers identified in their CRM and limiting long-term growth.

Croud integrated MPB's first-party CRM data directly into Search Ads 360, allowing bidding strategies to reflect customer lifetime value. This solution enabled campaigns to target high-value segments efficiently. As a result, Croud helped MPB achieve a 35% increase in ROAS and a 21% increase in Average Order Value during a test campaign, proving the impact of using first-party data for media optimization.

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