Case Study: MPB achieves 25% YoY revenue growth with Croud

Mpb boosts paid media ROI 30% with Croud

MPB, an online retailer of photographic equipment, wanted to bring its digital media operations in-house without risking performance during the transition. They partnered with the vendor Croud as their Google Marketing Platform (GMP) technology partner to de-risk this strategic shift and ensure their new internal team could succeed.

Croud implemented a phased transition model, combining live GMP training, migration support, and flexible consultancy to transfer capability while protecting performance. Within six months, MPB took full ownership of its paid media. Croud's solution drove a 30% increase in paid media ROI, a 20% reduction in cost per session, and 25% year-on-year revenue growth.

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