Case Study: IWG achieves 98% more conversions with Croud's broad match search strategy

IWG boosts website traffic 128% with Croud

Croud partnered with IWG, a serviced office provider, to overcome growth challenges in a competitive post-pandemic real estate market. IWG aimed to enhance its Google Search campaigns by shifting to a broad match keyword strategy to increase traffic and conversions.

Croud designed and executed a structured test of broad match targeting in partnership with Google. After an eight-week experiment, the strategy yielded a 128% increase in website traffic and a 98% rise in conversions, all while achieving a 13% lower cost per click. Due to these strong results, IWG expanded the use of broad match across further campaigns and accounts.

IWG