Case Study: Duke Cannon drives in-store visits and sales with Croud and GroundTruth

Duke Cannon drives 91K+ store visits with Croud

Duke Cannon, a leading men’s personal care brand, needed to shorten the distance between digital advertising and physical store purchases as it sought to scale with FDM retailers. The vendor Croud was given strategic leadership of media to help drive in-store revenue and meet this challenge.

Croud performed audience research and partnered with GroundTruth to target consumers close to the point of sale with mobile banners for retailers like Walmart. This solution drove over 91,000 store visits at a cost 85% below benchmark, an 11.9% incremental lift in Walmart stores, and a 5.6% increase in overall sales revenue for the test areas. Croud's successful campaign made GroundTruth a key part of the brand's always-on retail strategy.

Duke Cannon