Case Study: BritBox boosts awareness and sign-ups in South Africa with Croud's video and display strategy

BritBox boosts brand lift 113% with Croud

BritBox, a subscription streaming service for British content, faced the challenge of launching and driving awareness in the competitive South African market. They partnered with Croud to generate awareness and free trial sign-ups among a TV-focused audience, needing to stand out against established global competitors and maintain performance post-launch.

Croud developed a targeted video and display strategy using platforms like YouTube and DV360. Their solution focused on video for education and reach, utilized high-impact YouTube Masthead placements, and shifted display advertising to streaming technology for instant video creative. Croud's campaign delivered strong results, including a 113% increase in brand lift, a 300% stronger conversion rate for launch activity, and a 27% reduction in cost-per-acquisition.

BritBox