Case Study: Amer Sports achieves a one-year launch of its ASK Learning University and transforms its learning culture with CrossKnowledge

Launching a Corporate Learning University in 1 Year

Amer Sports, a global sporting goods company, set out to build a modern Corporate Learning University (the ASK Project) in one year to improve onboarding, drive change management, and shift its learning culture toward self-directed, blended and social learning. To meet these goals and ensure hands‑on support during the critical first year, Amer Sports selected CrossKnowledge to provide an LMS, content services and implementation support.

CrossKnowledge delivered a tailored platform, authoring tools, workshops and an activation plan (including WIIIFM communications and manager enablement) to embed learning across the business. As a result, ASK has more than doubled users since launch, grown the ASK Library to 4,000 resources with 150+ in‑house modules, improved onboarding and talent development, and earned recognition (Brandon Hall Gold, Best Launch of a Corporate Learning University). CrossKnowledge’s solution enabled rapid rollout, measurable engagement gains and ongoing expansion into new business areas.

Amer Sports

Catherine Grawe

Human Resources Manager eLearning & Training