Case Study: Reed Midem achieves 30% revenue growth and 10-point customer satisfaction uplift with CrossKnowledge’s "The Square" digital learning solution

Digital Learning for Sales Support at Reed Midem

Reed Midem, a B2B trade-fair company with 95% of sales from international clients and a 150‑person salesforce across Paris, New York, London and Hong Kong, needed to shift from an exhibition-centered sales model to a relational, advisory approach while overcoming geographic, cultural and linguistic diversity. To meet this challenge the company engaged CrossKnowledge to deliver a digital learning and communication solution adapted to its global sales organization.

CrossKnowledge built “The Square,” a multilingual, made‑to‑measure digital marketplace: a quarterly editorial, a Learning Section with ten customized blended learning paths plus on-demand CrossKnowledge content, a sales‑tools library, and Salesforce integration for real‑time business indicators. Since launch Reed Midem reports revenue growth of over 30% and customer satisfaction up more than ten points, with sales teams now positioning themselves as trusted partners.

Reed Midem

Matthieu Hallaire

Executive Vice-President of Sales