Case Study: L'Occitane achieves improved sales performance and learner engagement with CrossKnowledge

Digital Learning for Sales Support at L'Occitane

L'Occitane, a personal care brand with 6,000 Beauty Advisors, needed to revive growth and improve profitability amid stronger online and in-store competition by giving sales teams better, trackable training that blended classroom and digital learning. L'Occitane engaged CrossKnowledge to deliver an accessible, mixed learning program (including the MyLearning App and the Mohive digital publishing platform) to increase engagement and ensure up-to-date product knowledge.

CrossKnowledge implemented a mobile-first solution with 24/7 offline access, easy log-in, individualized e-learning modules and training paths for brand, selling techniques, onboarding and new product launches, and used Mohive to update and distribute content in real time. The CrossKnowledge program achieved an 88% connection rate, a 77% completion rate, and 100+ learner posts sharing best practices, helping standardize knowledge across L'Occitane’s 2,900 shops and strengthen Beauty Advisors’ selling effectiveness.

L'Occitane