Case Study: Jaguar Land Rover achieves standardized, multilingual sales and technical training with CrossKnowledge's Mohive

Digital Learning for Sales Support at Jaguar Land Rover

Jaguar Land Rover, an internationally recognized manufacturer of premium passenger vehicles, faced inconsistent and ineffective sales-support training for retail vehicle technicians across 3,000 retail locations in 160 countries and many languages. To standardize technical and sales training globally, Jaguar Land Rover partnered with CrossKnowledge and adopted its Mohive digital publishing platform.

CrossKnowledge’s Mohive enabled Jaguar Land Rover to standardize brand specifications and training, produce high volumes of modules, and roll out product updates quickly—supporting content in 12 languages and instant management for 55,000 active learners across its retail network. The result was faster deployment of up-to-date technical specifications and sales information at retailers worldwide, reduced time spent maintaining legacy modules, and a scalable learning solution that supports the company’s growth, delivered by CrossKnowledge.

Jaguar Land Rover

Trevor Drawwater

Content Manager