Case Study: Online Video Streaming Company boosts recommendations and engagement with Crossing Minds

Online Video Streaming Company - Customer Case Study

Online Video Streaming (OVS) partnered with Crossing Minds to improve the quality of its video recommendations and reduce the time users spent searching for something to watch. The company wanted to increase engagement, retention, and lower churn by using recommendation machine learning embeddings to deliver better content suggestions.

Crossing Minds implemented a simple plugin that compared OVS’s existing recommendation line with its own proprietary recommendation engine, using watch-history-based signals such as watch time, drop rate, and engagement. In testing, 100% of participants preferred the recommendations generated by Crossing Minds, showing strong potential to improve conversion and user experience despite limited training data and a restricted catalog.