CrossComm
20 Case Studies
A CrossComm Case Study
Dooable Health, a provider of wellness benefits and health coaching, sought to improve the design and user experience of their client-facing web application, as their customers faced challenges with navigation. They engaged the design team at CrossComm to conduct a UX audit and redesign of their existing interface.
CrossComm performed a comprehensive UX audit involving research, competitive analysis, and user persona development. Based on their findings, they redesigned the mobile experience with a smoother navigation flow, a vibrant new color palette, and focused content. The results included easy-to-navigate mobile screens, a revamped information architecture, and a refreshed design aesthetic, setting a strong foundation for an improved application that better supports user needs. CrossComm is now working with Dooable on a second phase of the redesign.