Case Study: GumGum achieves 95% reduction in recruiter time on reference checks and cuts new‑hire turnover with Crosschq

How GumGum flipped their new hire turnover rate upside down

GumGum, the contextual intelligence leader, struggled with slow, manual reference checks and limited feedback that prevented consistent, scalable hiring and harmed year‑1 retention. To address these issues, GumGum turned to Crosschq and its reference‑checking platform (Crosschq360) to capture richer, role‑specific reference insights and reduce recruiter time spent on checks.

Crosschq was integrated into GumGum’s workflows in under 15 minutes, enabling day‑one, role‑specific reference surveys and a reference referral workflow. As a result, Crosschq delivered a 95% reduction in recruiter time on reference checks, a 6% new‑hire turnover rate versus a 25% industry average (≈76% reduction), an estimated $100K in potential turnover costs avoided in six months, a 5‑day faster time‑to‑hire, and 34% of references opting in to hear about other GumGum roles.

GumGum

Som Puangladda

Vp of Global Marketing