Case Study: WA Farm Direct achieves faster fruit grading and better inventory visibility with Croptracker HQV

WA Farm Direct gets HQV scan results in 3 minutes with Croptracker

WA Farm Direct, a fourth-generation family-owned fresh fruit supplier and marketer based in Perth, Australia, faced the challenge of ensuring strict quality and brand consistency for its exclusive ANABP 01 apple variety, sold domestically as Bravo® and for export as Soluna®. They needed a way to efficiently monitor the specific size and color standards required for their branded apples to best match market demands. To address this, they turned to Croptracker and its Harvest Quality Vision (HQV) module for a digital grading solution.

Croptracker's HQV solution provided a mobile and web application for licensed pack houses to quickly scan sample bins, delivering detailed color and size data in minutes instead of days. This gave WA Farm Direct real-time visibility into their inventory, allowing for data-driven decisions on storage and market allocation. The implementation resulted in significantly more efficient operations, enabling the sales team to better match specific international and domestic market requirements. WA Farm Direct plans to expand the use of Croptracker's HQV to more pack houses and additional fruit varieties.

WA Farm Direct