Case Study: PAGREXCO achieves QR-enabled seed potato traceability with Cropin

Pagrexco launches India’s first QR-enabled seed potato traceability platform with CropIn

The customer, Punjab Agri Export Corporation (PAGREXCO), faced significant challenges in Punjab's seed potato market, including widespread counterfeit seeds, a lack of certified farmland, and no digital traceability system. This damaged brand trust and prevented farmers from earning premium prices. To address this, PAGREXCO partnered with vendor Cropin for a digital intervention.

Cropin implemented a QR code-based traceability platform, digitizing the entire seed production process with geo-tagging and unique QR-coded seed packets. This solution provided full supply chain transparency and real-time farmer support. The results included India's first QR-enabled seed traceability system, which improved buyer confidence, enabled premium pricing for farmers, and allowed PAGREXCO to meet stringent export-quality standards.

Pagrexco (Punjab Agri Export Corporation)