Case Study: Godfrey Phillips India achieves sustainable, fully digitized tobacco farming with Cropin

Godfrey Phillips India digitizes tobacco operations with CropIn, impacting 31,357 farming families

Godfrey Phillips India (GPI), a major Indian FMCG company, sought to transform its tobacco cultivation practices to be more sustainable and ethical. Facing challenges like paper-based inefficiencies, unreliable yield predictions, and a lack of visibility into Good Agricultural Practices (GAP) compliance, GPI partnered with Cropin to digitally revolutionize its operations.

Cropin implemented a digital solution that provided 100% digitization of leaf operations, enabling precise yield predictions and real-time monitoring of GAP compliance. This partnership empowered over 31,000 farming families and trained 400 field technicians. The results included full ethical compliance, enhanced supply chain transparency, and the capture of 2.5 million data points, significantly improving sustainability and operational efficiency for Godfrey Phillips India.

Godfrey Phillips India