Case Study: gebana improves banana trade transparency and traceability with Cropin

gebana digitizes banana operations with CropIn, boosting visibility by 100%

gebana, a major Swiss fair trade organization, sought to enhance transparency and visibility across its global operations. The client needed a cost-effective solution to digitize and standardize its multinational processes, reinforce its certification program for producers, and centralize data monitoring. To address this challenge, gebana partnered with CropIn for its farm management solution.

CropIn implemented its end-to-end farm management solution to digitalize gebana's operations from sowing to harvest. This provided real-time data-driven insights, weather alerts, and advisories, which improved traceability and yield estimation. As a result, CropIn helped manage over 22,700 hectares of farmland and onboard 8,000 farmers across Togo and Burkina Faso, achieving 100% digitization of data to significantly increase operational visibility and efficiency.

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