Case Study: AWBA empowers rural farming communities with Cropin

AWBA empowers 3.5 million farming families with CropIn

Awba, one of the largest manufacturers and distributors of agrochemicals in Myanmar, sought to increase its business sustainably and empower rural farming communities. Their challenges included capturing plot-level information during product demonstrations, efficiently addressing in-field challenges, and extending advisories to educate farmers on the benefits of their products. They partnered with vendor Cropin for a digitization solution.

Cropin supported Awba by creating a digital farmer database to publish impact metrics and share best practices, which helped customize products and empower farmers with the latest information. The solution enabled the efficient management of Awba's 15,000-strong sales and farm teams, provided visibility into sales points, and improved farmer engagement and loyalty. Cropin also helped the company manage and track its dealers and distributors while gaining a better understanding of farmers' challenges.

Awba