Case Study: Smindle cuts sales meeting booking from 15 minutes to 5 seconds with Cronofy

Smindle cuts sales meeting scheduling from 15 minutes to 5 seconds with Cronofy

Smindle, a provider of a browser-based sales platform and call center system for B2B teams, faced a challenge where their users were spending up to 15 minutes manually scheduling complex sales meetings instead of selling. To streamline this process for their customers, Smindle sought to integrate a scheduling API and initially moved from vendor Cronofy to Nylas in an attempt to cut costs.

After a difficult and broken onboarding experience with Nylas, Smindle returned to Cronofy for its easy, plug-and-play API integration. The solution reduced the time to schedule a meeting from 15 minutes to just 5 seconds. This resulted in Smindle's customers saving hours per team member each week, providing a significant competitive advantage and major productivity gains.

Smindle