Case Study: Serenis builds a scalable social-selling outbound system with Crono

Serenis boosts demos 19% with Crono

Serenis, a company previously reliant on inbound sales, faced a challenge in scaling its growth. Their team struggled to gain visibility and proactively reach new prospects, limiting their potential for strategic collaborations. To address this, they turned to Crono to build a new social-selling outbound system.

Using Crono, Serenis implemented a structured outbound strategy focused on social selling. The solution enabled them to design, test, and monitor prospecting campaigns, leading to the creation of a dedicated SDR team. The results were significant, including 19% of contacted prospects progressing to a demo, a 50% LinkedIn acceptance rate, and a 25% reply rate on messages, ultimately creating a stronger and more steady pipeline of new opportunities.

Serenis