Case Study: Modern Woodmen of America builds family-focused brand affinity with Cronin’s sports media activations

Modern Woodmen of America builds family-focused brand moments with Cronin at SoFi Stadium

Modern Woodmen of America, a fraternal financial services organization, needed to translate its core values of financial security and community impact into high-visibility advertising while maintaining its family-focused feel. Their challenge was to reach target families in engaging environments like live sports. They partnered with the vendor Cronin to develop a media activation strategy.

Cronin engineered a solution by securing strategic partnerships with major sports franchises, including the Los Angeles Rams and Carolina Panthers. They moved beyond traditional advertising by creating the “Hockey Mom of the Month” program at the Lenovo Center, which celebrated family decision-makers and aligned with the brand's community values. This approach successfully transformed sports environments into opportunities for intimate brand connection, positioning Modern Woodmen as a brand that understands family dynamics.

Modern Woodmen of America