Case Study: Fred Hutch Cancer Center boosts brand attributes with Cronin’s "Look Beyond" campaign

Fred Hutch Cancer Center boosts key brand attributes since 2022 with Cronin

Fred Hutch Cancer Center aimed to differentiate itself in the healthcare market by communicating its unique collaboration between scientific research and clinical care. The vendor Cronin was engaged to develop a creative marketing strategy to achieve this.

Cronin implemented a highly differentiated creative platform with striking campaigns for Fred Hutch, including the "Look Beyond" and "National Circles" spots. This work successfully highlighted the direct link between research and care, resulting in a significant lift in key brand attributes for the cancer center.

Fred Hutch Cancer Center