Case Study: LBMC boosts engagement and celebrates 40 years with Cronin Creative

LBMC boosts engagement 300% with Cronin Creative for 40th anniversary campaign

LBMC, the largest professional service solutions provider based in Tennessee, approached its 40th anniversary seeking to celebrate its significant growth from a small accounting firm into a dynamic industry leader. Their challenge was to conceptualize a campaign that could properly capture and tell this expansive story. They partnered with Cronin Creative for its storytelling, graphic design, and experience to help execute this year-long milestone event.

Cronin Creative developed a multi-faceted, people-centric campaign, with its centerpiece being a commemorative magazine detailing the company's history through the voices of its founders, employees, and clients. This approach was also applied to a series of human-focused ads. The campaign was a resounding success, uniting the company's offices and energizing its culture. The work also won two prestigious awards, and the ad campaign increased engagement by 300% over previous efforts.

LBMC