Case Study: Brookstone achieves a fresh, youth-oriented mattress brand with Cronin Creative

Brookstone launches a Good Design award-winning Vivon mattress with Cronin Creative

Cronin Creative partnered with Brookstone to address the challenge of marketing Zinus's new adjustable mattress, Vivon, to a younger, family-oriented demographic, moving it beyond its traditional associations with hospital beds.

The solution involved rebranding the product as a "positional" mattress and creating a comprehensive campaign with classic photography that positioned it as a versatile centerpiece for modern families. Cronin Creative developed the brand identity, logo, web design, and advertising. The result was a product that was a hit with consumers and led to a partnership where Brookstone created its own version of the mattress. The entire Vivon line also received a "Good Design" award from the Chicago Athenaeum.

Brookstone