Case Study: Betfred Group achieves fair, consistent salary benchmarking with Croner

Betfred Group benchmarks 17 departments in 6 months with Croner

The Betfred Group, a major betting and gaming business with over 10,000 employees, needed to undertake an extensive compensation benchmarking exercise across its 17 head office departments. This challenge was complicated by recent acquisitions, internal reorganizations, and a lack of existing job descriptions for many roles. Betfred engaged the services of Croner for guidance on this large-scale project.

Croner implemented a methodical, department-by-department solution to benchmark roles and establish fair salary levels. This transparent process, which took over six months to complete, allayed employee concerns and aided retention. As a result, Betfred can now advertise and recruit at the correct salary level consistently. The company continues to rely on Croner to benchmark new roles as its business evolves.

Betfred Group