Case Study: VR Gente achieves 70% more weekly leads with Croct

VR Gente using campaign data to convert +70%

The customer, VR Gente, a provider of HR management and digital time tracking solutions, faced a conversion plateau despite optimized ad campaigns. They needed a way to deliver more personalized website experiences aligned with their different marketing campaigns to better communicate their unique value propositions and stand out in a competitive market. To address this, they turned to the personalization platform Croct.

Using Croct, VR Gente implemented a strategy to display multiple versions of their landing page content on the same URL, with each version tailored to a specific marketing campaign and audience. This solution gave their marketing team autonomy to run sophisticated personalization and experimentation without relying on developers. The results were significant, with Croct helping to drive a 70% increase in the weekly average of marketing qualified leads (MQLs) from the impacted campaigns.

VR Gente

Fernando Pereira

Growth Marketing Specialist