Case Study: Zapay achieves a 27% increase in transactions with Croct

How Zapay leveraged user location to get a 27% increase in transactions

Zapay, a Brazilian govtech company, sought to simplify vehicle tax payments in a country with diverse state-specific payment calendars. Their challenge was to build trust and create a streamlined, relevant user experience that could accommodate Brazil's regional variations. They partnered with the personalization platform Croct to address this.

Croct implemented a geolocation-based personalization solution for Zapay's website. This tailored content such as due dates and offers to each user's state, making the information more relevant and reducing distractions. This strategy led to a 27% increase in transactions, a 2.70% improvement in conversion rates, and generated $40,000 in Total Payment Volume within a single month, solidifying Zapay's position as a market leader.

Zapay