Case Study: Randon boosts conversions with Croct personalization

How Randon got a 32% rise in conversions with personalization

Randon, a leading Brazilian manufacturer of trailers and road equipment, faced challenges in optimizing its online customer journey and increasing conversion rates for its consortium financing plans. Their website presented the same generic content to every user, creating a disconnected experience that failed to meet modern consumer expectations for personalization. To address this, they partnered with the vendor Croct to implement a personalized content solution.

Croct implemented a system that dynamically personalized Randon's website based on a user's demonstrated interest in one of four specific products. This meant that the home page hero, plans page, and simulation page would all update to feature relevant content for products like dumpers or tank trailers. This solution led to a significant 8% increase in conversions to the simulation page and a 32% rise in the overall conversion of visitors into qualified leads for Randon.

Randon